I craft stories that help architects win work.

Marketing architectural services takes expertise. I specialize in positioning, optimizing, and creating content that helps firms attract great clients.

  • “The content plan Joel put together helped us communicate our vision across numerous markets. Comprehensive yet easy to understand, it was a vital tool for keeping internal stakeholders informed.”

    Alethia Fowler, Marketing Director, LHB

  • "Joel's storytelling skills elevated our efforts to humanize our content. He also turned things around quickly, which was key when we were rolling out a new brand and website."

    Erika Eklund, former Communications Director, HGA

  • "Joel was a vital partner in helping us create a business-development strategy and training program. His ability to speak 'architect' made him invaluable to this process."

    Mike Fischer, Vice President, LHB

Writer and Strategist, Joel Hoekstra, conducting an online meeting with a client from his laptop in an open office space

Content is key to marketing architectural services.

From websites to social channels, pitches to presentations, content communicates your brand and capabilities to prospective clients. Great content marketing spurs engagement with your architecture firm.

Effective content marketing establishes expertise.

Successful architecture firms leverage content to demonstrate how they’re different from the competition. Well-crafted content highlights your unique credentials and capabilities and articulates why you are best architect for the job.

Great content supports business development for architects.

The most impactful content is rooted in business strategy. Harnessed to the goals of your architecture firm, content grows relationships with prospects who appreciate your design approach and want to work with you.

I help architects attract clients who align with their values.

Need a targeted content strategy? I can help.

Writer and Strategist, Joel Hoekstra, writing notes in a notebook.

Why clients hire me

Knowledge of Architecture

I know how architects communicate—and how to translate their ideas into impactful content.

A Fresh Point of View

I bring an outsider’s viewpoint to discussions, drawing on my past as a professional journalist.

Professional Polish

I’m responsive to client needs, generate ideas quickly, and write lightening-fast. Plus, I’m fun to work with.

Three Ways I Can Help You

  • Arrow placed at the bulls eye in a target icon.

    Strategy

    "We lack focus. Nobody knows why we're special."

    A former editor, I know how to help designers focus their message and identify their unique value proposition.

  • A calendar icon with specific dates marked down.

    Planning

    "We need a plan. How do we maximize our resources?"

    Drawing on existing resources, I can develop a content strategy that tells your firm's story across a range of channels.

  • An ink pen icon.

    Writing

    "We have ideas. We need more hands."

    From website copy to media releases, headlines to captions, I generate copy that moves others to take action.

My Services

Past &
current
clients

Design

Alliiance

Braun Intertec

Emanuelson-Podus

ESG Architects

HGA

Kodet Architectural Group

LHB

Rehkamp Larson Architects

SALA Architects

Steinberg Hart

Publications

Architecture Minnesota

CNN Travel

Enter

Metropolis

Midwest Home

Minnesota Monthly

Mpls.St.Paul

Spaces

Star Tribune

This Old House

Other

The Blake School

Capella

Carleton College

Carmichael Lynch

Children’s Theatre Company

Life Time Fitness

MAC Philanthropies

Saint Olaf College

University of Minnesota

US Bank